YOUR PERFORMANCE not only impacts your career or business, but EVERYTHING and EVERYONE in your life.

The results you experience in your life -- from your relationships to your career goals -- are a reflection of your average performance. Years of research in the field of High Performance and human longevity has proven that we must master our own internal physiological, psychological and emotional systems in order to truly give our best and maintain momentum. Plus, the joys and fruits of life come easier to those in momentum. That's what The Growth Edge is all about.



That place where struggle and opportunity meet. areas of growth that when focused on lead to monumental results in performance - giving you the edge.

Hi, I'm james williams

Hi, I'm james williams

performance breakthrough coach for driven professionals

Since getting certified as a High Performance Coach back in 2015, I  have taken my obsession with human performance to thousands of entrepreneurs and driven individuals. My studies in psychology, physiology, energetics and relationship dynamics all point to the strategies that increase not only personal performance but external results. 

I work with my clients through systematic processes to learn how to master what I calls the ‘business of you’. This idea is to support my clients in recognising that their level of performance from within will impact everything and everyone in their life. 

Get to know me

What they're saying

"JAMES IS adept in helping people dig into what’s true for them about your key points and in seeing where they have blocks in their mindset, and as a result, have breakthroughs in their performance.

I find JAMES'S style and material very on point and HIS responses laser, always. Whether HE IS walking a group through one of HIS training programs or coaching a group on a specific topic for the day, I learn so much frOM HIS materials and HIS responses to other participants."

"to impact the world the way that I want to, I needed a mentor to hold space for that to happen. When you are ready to up your game, James Williams is the first person to call.
He is an incredible coach and mentor in high performance and purpose driven behavior. He is compassionate, excited and precise. The moment you say yes to working with James is the moment your game changes."

Kate MacKinnon

"Even in a group setting, James swiftly and efficiently understands where each individual is at – his messages land perfectly for each one of us regardless of where we are personally, sometimes stopping us in our tracks with ‘a-ha’ moments in abundance or some incredible nugget of wisdom that requires a much deeper reflection.

I would describe James’s style as ‘challenge with love’, he has a big heart and wants the best for each and every one of us."


"JAMES helped me create more focus, purpose, efficiency, and intention to what I am doing while increasing my self-awareness. In doing so, my results have been 10x with significantly less mental effort and energy expended. ."


"In the first 3 months, you helped me do the following:
* Quit smoking
* Improve important business relationship through positive influence Increase the results in my current business with less effort
* Planned the start of my new business and get my first client
* Increase my own self-awareness to control the energy I put out and attract as a result
* Being true to myself and my purpose allowed me to attract a new romantic relationship
 I am extremely thankful for our time together and would recommend you to anyone who is serious about leveling up in life!."

"Working with James has been transformative. His tough but sensitive approach has bought real results. He never accepts vague answers, gives great insights and is a great role model. I was very resistant to coaching before I met James so came to the process with a high degree of scepticism. After just 8 weeks I was seeing results - I highly recommend James to anyone looking for a truly high performance outcome."


Personal Performance

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strategy session

On this call we will go through where you are in your life, your goals for your future and a clear strategy to get you there