Hi, I'm James williams

performance breakthrough coach for driven professionals

In 2015 I was on the tail end of a 12 year career that wasn’t bringing out the best in me, and so I chose to make a change and go against the grain of what I was taught was possible. I left my old life behind to join my wife in her online business, whilst training as a coach and studying. In 2016, a year to the day I left my old career, I certified as a High Performance Coach through the Institute of High Performance. 

Today as a Performance Breakthrough Coach and speaker I am living a life full of purpose. 
I am passionate about focusing on creating outer world impact through inner world mastery. My passion for mastering physical, mental and emotional performance in pursuit of my own life goals is only matched by my dedication to supporting my clients’ belief that anything is possible and available for them. 


MY STORY

success is a journey not a destination

The core of my motivation came from my desire to support my mother who suffered with health problems from an early age, and both my parents after they separated. Throughout this time I suffered with irritable bowel syndrome, which affected my confidence and my momentum in most areas. It was throughout these years that my interest in the effects of physical and psychological health on relationships, energy and overall performance started. Back then I didn’t see an avenue for this interest as a career so it remained just that, an interest. I remained dedicated to staying healthy myself but put the majority of my focus on others and became motivated by the results outside of myself for others.

After university, I went travelling for 7 months around Australia to try and reconnect with myself and what I needed. I had kept in touch with a contact who worked in TV in the UK and got back in touch when I returned home. Though this contact I managed to get a job for one of worlds largest TV broadcasters without even having an interview (having given them my services where ever they needed me for free for 3 months) while I worked a delivery van job when I could to earn money. Eventually they gave me a paying career as a graphic designer for the live sports news channel. 

MY STORY

success is a journey not a destination

The core of my motivation came from my desire to support my mother who suffered with health problems from an early age, and both my parents after they separated. Throughout this time I suffered with irritable bowel syndrome, which affected my confidence and my momentum in most areas. It was throughout these years that my interest in the effects of physical and psychological health on relationships, energy and overall performance started. Back then I didn’t see an avenue for this interest as a career so it remained just that, an interest. I remained dedicated to staying healthy myself but put the majority of my focus on others and became motivated by the results outside of myself for others.


After university, I went travelling for 7 months around Australia to try and reconnect with myself and what I needed. I had kept in touch with a contact who worked in TV in the UK and got back in touch when I returned home. Though this contact I managed to get a job for one of worlds largest TV broadcasters without even having an interview (having given them my services where ever they needed me for free for 3 months) while I worked a delivery van job when I could to earn money. Eventually they gave me a paying career as a graphic designer for the live sports news channel. 

After almost 12 years working this major TV network in London, where I had reinvented myself multiple time to try and find a passion, I realised I had become institutionalised in a corporate bubble with a very limited perspective in terms of my options and what path to take. By all accounts it was a great career, for a great company but I knew I wanted more. 

Having kept up a good relationship with my old university mentor, I was invited back to my old university a few times to talk to the students there about life after university and what their options were. Thriving from this it got me thinking about how I could somehow mentor more.

It was then that I met the most defiantly ambitious woman I had ever come across and my perspective truly changed about the man I could be. I later married her, and the story started there.

In March 2014, I supported Emily (my wife) in launching I Heart My Life (now a seven-figure coaching business) and then pursued my own path as a High Performance Coach – one of only 300 in the world at the time – trained by the renowned Brendon Burchard.

In 2019 we moved to South California to build on our visions as coaches and impact. 

After almost 12 years working this major TV network in London, where I had reinvented myself multiple time to try and find a passion, I realised I had become institutionalised in a corporate bubble with a very limited perspective in terms of my options and what path to take. By all accounts it was a great career, for a great company but I knew I wanted more. 

Having kept up a good relationship with my old university mentor, I was invited back to my old university a few times to talk to the students there about life after university and what their options were. Thriving from this it got me thinking about how I could somehow mentor more.

It was then that I met the most defiantly ambitious woman I had ever come across and my perspective truly changed about the man I could be. I later married her, and the story started there.

In March 2014, I supported Emily (my wife) in launching I Heart My Life (now a seven-figure coaching business) and then pursued my own path as a High Performance Coach – one of only 300 in the world at the time – trained by the renowned Brendon Burchard.

In 2019 we moved to South California to build on our visions as coaches and impact. 

What they're saying

"I have been a high performer my entire life. And I know that in order to be better, to serve more, to impact the world the way that I want to, I needed a mentor to hold space for that to happen. When you are ready to up your game, James Williams is the first person to call.
He is an incredible coach and mentor in high performance and purpose driven behavior. He is compassionate, excited and precise. The moment you say yes to working with James is the moment your game changes."

"to impact the world the way that I want to, I needed a mentor to hold space for that to happen. When you are ready to up your game, James Williams is the first person to call.
He is an incredible coach and mentor in high performance and purpose driven behavior. He is compassionate, excited and precise. The moment you say yes to working with James is the moment your game changes."

Tricia Brouk, Award-Winning Director, SPEAKER, AUTHOR, MENTOR

"JAMES helped me create more focus, purpose, efficiency, and intention to what I am doing while increasing my self-awareness. In doing so, my results have been 10x with significantly less mental effort and energy expended. ."

ALI REDA
SALES MANAGER

"In the first 3 months, you helped me do the following:
* Quit smoking
* Improve important business relationship through positive influence Increase the results in my current business with less effort
* Planned the start of my new business and get my first client
* Increase my own self-awareness to control the energy I put out and attract as a result
* Being true to myself and my purpose allowed me to attract a new romantic relationship
 I am extremely thankful for our time together and would recommend you to anyone who is serious about leveling up in life!."

"Working with James has been transformative. His tough but sensitive approach has bought real results. He never accepts vague answers, gives great insights and is a great role model. I was very resistant to coaching before I met James so came to the process with a high degree of scepticism. After just 8 weeks I was seeing results - I highly recommend James to anyone looking for a truly high performance outcome."

CHRISTINE NICHOLSON,
FINANCIAL CONSULTANT, AUTHOR

I serve as a speaker and teacher 

Hire me to teach on your stage

I serve audiences at live events by teaching on topics that most professionals consider afterthoughts -- but are essential to success and performance. These include energy,  clarity, psychological mastery, professional leadership and influence, decision making and more.

How I serve leaders

They say variety is the spice of life, and I have to agree! See below the ways in which we can collaborate or work together to change the world.

check out my speaker reel>

i serve clients 1:1 in my signature programs

hire me as your personal breakthrough coach

I work with my clients through systematic processes to learn how to master what I calls the ‘business of you’. This idea is to support my clients in recognising that their level of performance from within will impact everything and everyone in their life. 

I serve by bringing value to podcasts and shows

invite me to be on your podcast 

As my wife says, I'm socially ambitious so any time I get the chance to hop on a podcast or show and share my story or provide value - I'm there. I love serving audiences that are craving the methodology I teach regarding having your next breakthrough and monumental psychological, physiological and physical result.

Get in touch

It's time to achieve MONUMENTAL RESULTS IN PERFORMANCE - GIVING YOU THE EDGE.

Explore the ways i can help you

I serve by coaching clients in online programs and courses

Hire me to work with your clients

For the past five years, I've worked with thousands of driven entrepreneurs in the leading coaching company I Heart My Life. I've been the resident Performance Breakthrough Coach supporting the clients (new entrepreneurs up to 7-figure business owners). We recognized the urgent need for business owners to level up alongside their businesses and committed to offering programs teaching holistic success.

In the Press

Want to learn more about what I believe and what I teach my clients? See some of the articles I've written and interviews I've been featured on below.

recent podcasts

RECENT INTERVIEWS

speaker reel

Good Morning LaLaLand

The Lively Show with Jess Lively

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The Powerhouse Podcast

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I Heart My Life Show

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Method Meets Magic

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Access to Anyone

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