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welcome, friend.
YOU'VE ALREDY ACHIEVED A LOT. BUT WHO DO YOU NEED TO become NEXT?
At The Growth Edge, we believe the most powerful transformations happen when strategy meets self-awareness — and when growth is led from the inside out. We’re James and Emily Williams — coaches, consultants, and your partners in aligned, intentional success.
Meet the COACH behind the clarity. The strategy. The transformation.
My work creates a high-impact, holistic approach that speaks to the whole leader: mind, mission, and momentum.
But before I became your guide…
I was on my own journeys of ambition, burnout, reinvention, and massive clarity.
Now I have decade of experience in coaching, high performance, mindset, team culture, and leadership...
My philosophy
You can’t scale your future on yesterday’s thinking.
At the heart of everything I do is a deep belief that every new chapter in life calls for a new version of you. I believe that growth isn’t just about setting bigger goals—it’s about evolving your mindset, habits, and standards to meet the next level of your life. You can’t scale your future on yesterday’s thinking. That’s why I champion authenticity, courage, self-awareness, and the power of self-trust. I help you develop the clarity and confidence to become who you're meant to be—while surrounding yourself with the right people to grow with, build with, and rise with.
- Perspective Coaching
- Performance Gap Detection
- Communication in Relationships
- Clarity-Driven Strategy
Zone of Genius:
In 2015, James Williams made the bold decision to leave behind a successful 12-year career in television to pursue a deeper calling—mentorship and personal development. At the time, he recognized that the habits, environments, and daily choices he had built his life around were no longer aligned with the person he wanted to become. So he stripped it all back. Not to start over, but to evolve—to intentionally build the version of himself capable of creating a more meaningful and impactful future.
Now, as a Certified High Performance Coach, James partners with ambitious entrepreneurs, leaders, and creatives who are ready to close the gap between where they are and who they know they could be. His clients are often already successful by traditional standards—but they feel the pull for more clarity, purpose, and fulfillment.
James’ coaching philosophy is built on the belief that every new chapter in life demands an evolution of self. You can’t scale your future on yesterday’s thinking. His approach blends the world’s most academically researched high-performance strategies with a deeply personalized coaching framework that meets each client where they are.
Today James’s company The Growth Edge is a high-touch consultation and mentorship offering for visionaries ready for their next aligned evolution. James works with high-achieving entrepreneurs, CEOs, and teams who are no longer satisfied with surface-level success. These are leaders who have outgrown the grind and are ready to evolve how they think, lead, and live, with purpose, energy, and clarity that feels sustainable.
Through a unique blend of strategic consulting and private coaching, The Growth Edge helps clients identify what’s working, what’s not, and what’s next—so they can perform at their best, lead with intention, and finally feel aligned in both their internal world and external results.
High-Performance Coach | Executive Strategist | Founder of The Growth Edge
James Williams
YOUR COACH
“He really cares about people living and working in the most meaningful way possible.”.
— Dannielle La Porte, Oprah's soul 100
“James is a kind, thoughtful and dynamic leader who will challenge your assumptions with heart and courage.”
— Michael Roderick - Founder of Small Pond Enterprises
“James is all about caring, high performance living delivered and shared in a world-class way. Yes, nice guys do win big. James is one of them.”
— David Brower, Author, Pleasure Coach and Super Connector.
1:1 Coaching Programs
I offer tailored support at every level from single strategy sessions, short-term boosts and long-term partnerships. Evolve with intention, guided by data, strategy, and consistent support.
VIP Days
A high-impact day for high-achievers who need clarity — now. In this private intensive, we uncover what’s working, what’s not, and what’s next.
Team Support
In facilitated sessions, we unlock clearer communication and smarter execution. Walk away with renewed focus, shared vision, and measurable next steps.
My packages include:
“I have made major positive changes and improvements in all areas of my life..”
“I thought I knew what productivity was, having worked with James, I now know the truth and how to maximize it! I have made major positive changes and improvements in all areas of my life. My social life, work life and in my physical and mental energy. I am now enjoying every moment and celebrating the journey and successes on the way".
— chris baber, tv chef
"James is everything you want in a coach.”
"When I first heard the word "High Performance Coach" I was intrigued, then within 4 weeks | was working with James. James is everything you want in a coach. He is extremely knowledgeable, he listens impeccably well and offers you the space to learn, grow and show up. He guides you, he supports you and he cheers you on and consistently pours into you. He is a rock. I could not imagine having this experience with anyone else. I am grateful for the person I have evolved into with his leadership and guidance."
— Belinda Delisser, Real estate
“We went over a lot of ground and I was challenged on many things”
"I had been pretty successful in the 4 years since I started my business making around $3m a year but I had a launch coming up and really wanted to do even better than I’d done before. I knew the strategy was set but it’s often my mindset that can let me down! I also wanted someone to help me with the next uplevel — finding what my purpose was going to be next and making sure I was doing everything I needed to be doing. The day was great. We went over a lot of ground and I was challenged on many things — I find most coaches won’t do this to the extent James did and it was exactly what I needed.
— Lisa johnson, 8-figure CEO and vip day client
"He challenged me to see a better future for myself ...”
Incredible energy and drive were the first things I noticed working with James. As our journey continued, He had great awareness of the place I was at and where I needed to go. He challenged me to see a better future for myself and celebrated the achievements along the way. James not only helped me grow as a person but grow my business as well. It was a two-fold approach that allowed me to shape the future I imagined for me, my family, employees, and clients. James is an incredible person that you would be fortunate to meet. If you are looking for a coach that can create a path for you to thrive today and in the future, then James is the right coach for you.
— ABE QUIRING - CEO
“He is compassionate, excited and precise."
I have been a high performer my entire life. And I know that in order to be better, to serve more, to impact the world the way that I want to, I needed a mentor to hold space for that to happen. When you are ready to up your game, James Williams is the first person to call. He is an incredible coach and mentor in high performance and purpose driven behavior. He is compassionate, excited and precise. The moment you say yes to working with James is the moment your game changes.
— TRICIA BROUK, FOUNDER OF THE BIG TALK ACADEMY
"He helped me uncover my WHY and help me communicate it."
Working with James has made a huge difference in my life and career. He helped me uncover my WHY and help me communicate it authentically and with passion! God has blessed James with the unique ability to apply some simple tools, reaching his clients where they are and helping them move forward. celebrating the journey and successes on the way".
— DAN LORENZ, FOUNDER & PRESIDENT OF JKE LLC
READY for CLARITY and GROWTH? LET'S TALK.
READY for CLARITY and NEXT LEVEL GROWTH? LET'S TALK.
We are now accepting clients. Check out how we can help by clicking below...