Paragraph

welcome, friend.

YOU'VE ALREDY ACHIEVED A LOT. BUT WHO DO YOU NEED TO become NEXT?

At The Growth Edge, we believe the most powerful transformations happen when strategy meets self-awareness — and when growth is led from the inside out. We’re James and Emily Williams — coaches, consultants, and your partners in aligned, intentional success.

Meet the couple behind the clarity. The strategy. The transformation.

Now we’ve combined our work to create a high-impact, holistic approach that speaks to the whole leader: mind, mission, and momentum.

At The Growth Edge, we help leaders and teams unlock the next level of performance, purpose, and potential — by bridging inner growth with real-world results.

But before we became your guides…

We were both on our own journeys of ambition, burnout, reinvention, and massive clarity.

Together, we bring decades of experience in coaching, business strategy, mindset performance, and leadership...

OUR philosophy

You can’t scale your future on yesterday’s thinking.

At the heart of everything we do is a deep belief that every new chapter in life calls for a new version of you. We believe that growth isn’t just about setting bigger goals—it’s about evolving your mindset, habits, and standards to meet the next level of your life. You can’t scale your future on yesterday’s thinking. That’s why we champion authenticity, courage, self-awareness, and the power of self-trust. We help you develop the clarity and confidence to become who you're meant to be—while surrounding yourself with the right people to grow with, build with, and rise with.

Perspective Coaching
Performance Gap Detection
Communication in Relationships
Clarity-Driven Strategy

Zone of Genius:

In 2015, James Williams made the bold decision to leave behind a successful 12-year career in television to pursue a deeper calling—mentorship and personal development. At the time, he recognized that the habits, environments, and daily choices he had built his life around were no longer aligned with the person he wanted to become. So he stripped it all back. Not to start over, but to evolve—to intentionally build the version of himself capable of creating a more meaningful and impactful future.

Now, as a Certified High Performance Coach, James partners with ambitious entrepreneurs, leaders, and creatives who are ready to close the gap between where they are and who they know they could be. His clients are often already successful by traditional standards—but they feel the pull for more clarity, purpose, and fulfillment.

James’ coaching philosophy is built on the belief that every new chapter in life demands an evolution of self. You can’t scale your future on yesterday’s thinking. His approach blends the world’s most academically researched high-performance strategies with a deeply personalized coaching framework that meets each client where they are.

Today James’s company The Growth Edge is a high-touch consultation and mentorship offering for visionaries ready for their next aligned evolution. James works with high-achieving entrepreneurs, CEOs, and teams who are no longer satisfied with surface-level success. These are leaders who have outgrown the grind and are ready to evolve how they think, lead, and live, with purpose, energy, and clarity that feels sustainable.

Through a unique blend of strategic consulting and private coaching, The Growth Edge helps clients identify what’s working, what’s not, and what’s next—so they can perform at their best, lead with intention, and finally feel aligned in both their internal world and external results.

High-Performance Coach | Executive Strategist | Founder of The Growth Edge

James Williams

OUR TEAM

“He really cares about people living and working in the most meaningful way possible.”.

— Dannielle La Porte, Oprah's soul 100

“James is a kind, thoughtful and dynamic leader who will challenge your assumptions with heart and courage.”

— Michael Roderick - Founder of Small Pond Enterprises

“James is all about caring, high performance living delivered and shared in a world-class way. Yes, nice guys do win big. James is one of them.”

— David Brower, Author, Pleasure Coach and Super Connector.

Unlocking Next-Level Desires
Scaling with Soul
Reinvention after Reaching the Top
Increasing Capacity to Receive More Wealth (in all areas of life)

Zone of Genius:

Emily is a powerhouse in personal transformation, helping high-achieving women and entrepreneurs overcome limiting beliefs, tap into their true desires, and create a life better than their dreams. With a decade of coaching experience and a global brand that’s impacted thousands, she brings the mindset mastery and emotional intelligence that fuels real, lasting change.

At The Growth Edge, Emily supports clients in building the inner clarity and confidence needed to lead with intention — especially through life transitions, business pivots, or big vision expansion. She’s the go-to expert for unlocking next-level identity and purpose-driven performance. For Emily's full story, click here.

Success Coach | Speaker | Founder of I Heart My Life

Emily Williams

“Emily truly helped me “flip the switch” on how I view money...”

"Emily truly helped me “flip the switch” on how I view money, freedom and even fear itself..."

— Chris winfield, co-founder of unfair advantage

"If you’re looking to master the inner game of wealth, look no further”

"If you’re looking to master the inner game of wealth, look no further. Emily is direct – no B.S. – and one of the most sincere champions of your success I have ever met.

— Sarah Kaler, wealth management

“Her money mindset trainings continue to be my "go-to" as I continue to level up.”

"She has a way of kindly coaching but never letting you get away with your BS. Her money mindset trainings continue to be my "go-to" as I continue to level up. I tell everyone to work with her on their money issues."

— marah coz, Inc 5000 ceo

1:1 Mentorship

Our long-term consulting partnership is built for leaders and teams ready to evolve with intention, backed by data, strategy, and ongoing support.

VIP Days

A high-impact day for high-achievers who need clarity — now. In this private intensive, we uncover what’s working, what’s not, and what’s next.

Team Support

In facilitated sessions, we unlock clearer communication and smarter execution. Walk away with renewed focus, shared vision, and measurable next steps.

Our packages include:

Work with US

“I have made major positive changes and improvements in all areas of my life..”

“I thought I knew what productivity was, having worked with James, I now know the truth and how to maximize it! I have made major positive changes and improvements in all areas of my life. My social life, work life and in my physical and mental energy. I am now enjoying every moment and celebrating the journey and successes on the way".

— chris baber, tv chef

"It went WAYYY past 'worth it'.”

"...it went WAYYY past "worth it." Emily and her team went above and beyond in their deep dive into our business and came to us with strategies, ideas, and formulas that we could implement immediately to catapult our business to new heights.... and spoiler alert: they totally worked.
Our next product launch was by far our most successful yet (we tripled our revenue after implementing the affiliate partnership ideas Emily suggested), and we totally have her to thank for that.... and the fact that we've since tripled our revenue again. Emily is practical, she's tactical, she's strategic, she doesn't bullshit, and she just knows what works. And unlike many consultants and coaches who try to apply their signature formula to everyone, she listens and tailors her suggestions totally to you so you walk away with a plan that will WORK. She truly is a business fairy godmother! I want everyone to work with her! "

— jen olmstead, founder of tonic site shop

“We went over a lot of ground and I was challenged on many things”

"I had been pretty successful in the 4 years since I started my business making around $3m a year but I had a launch coming up and really wanted to do even better than I’d done before. I knew the strategy was set but it’s often my mindset that can let me down! I also wanted someone to help me with the next uplevel — finding what my purpose was going to be next and making sure I was doing everything I needed to be doing. The day was great. We went over a lot of ground and I was challenged on many things — I find most coaches won’t do this to the extent Emily and James both did and it was exactly what I needed. I went on to have a $3.5m launch and am now clearer on where I want to go next. I’d highly recommend working with them. They are both lovely people and they really know their stuff!"